Corporate Tips

How to Align Custom eLearning Content to Business Goals


Whether you run a small startup with a dozen employees or work in a large international conglomerate with a presence on multiple continents, employee learning, and LMS integration are vital to a business’s growth. According to Finances Online, 72% of worldwide organizations use eLearning for their employees in order to gain a competitive advantage on the market while 98% of small businesses plan to use LMS for their learning requirements by 2020.

Even if your onboarding and training programs are top-notch, eLearning can still improve your employees’ professional development roadmap for the benefit of both your brand and their employee satisfaction. With that in mind, let’s take a look at some of the most powerful ways in which you can align custom eLearning content to business goals in order to achieve the best of both worlds going forward.

Why Align eLearning with Business Goals?

It’s worth addressing the “why” behind eLearning and business goal alignment before we jump into concrete tips and guidelines. After all, there should be a clear-cut benefit to inserting your business goals into LMS content.

Whether junior or senior, you want your employee’s personal development milestones to align with business goals in order to maximize their motivation and productivity. While it may seem very corporate at first, this line of thinking will allow you to provide employees with exactly the kind of development they want while also boosting their loyalty to your brand. With that said, the benefits of eLearning and business goals alignment can be broken down into several items including the following:

  • High employee awareness of company’s business goals
  • Faster and more flexible learning cycles
  • Increased employee retention rate
  • Ability to receive quick and constructive feedback
  • High ROI in regards to long-term employee performance

Streamline your LMS

The first order of business in terms of aligning your eLearning content with business goals is to streamline your LMS as much as possible. Your employees will typically come from different backgrounds and fill various roles on your roster, meaning that not all of them will be equally tech-savvy.

Make sure that the eLearning content is easy to access and doesn’t require numerous clicks and permissions for an employee to get started. Likewise, you should think about mobile optimization and reevaluate any content which may require third-party resources to operate properly, such as Flash or Unity. Keep the content simple and don’t make it flashy – it’s all about objective and resourceful learning, not about appealing visuals.

Start with the Business Goals

The best way to present your business goals to new and existing employees is by starting the eLearning process with them in mind. The first content pieces and lessons in your LMS should revolve around company culture, corporate goals and long-term milestones for the brand. Their presentation at the beginning of the eLearning cycle will ensure that every employee is aware of what the company actually does and is trying to achieve.

Your business goals are the first and last line of defense differentiating you from other companies in the same industry. Place the front and center for employees and clients to see and you will undoubtedly develop a loyal following both in-house and out.

Assign Senior Employees as Mentors

In terms of eLearning and business goals alignment, “mentorship” may be a strong word to use. However, senior employees with more experience and familiarity with your business goals will most likely have a few things to say to junior coworkers. As such, you can assign a small project team of senior employees to be available for any questions, suggestions or comments on your business goals in order to gather employee feedback on a regular basis.

According to Tech Jury, 65% of US millennials chose their professional employment based on development opportunities provided by the company in 2018 while eLearning has prompted 25%-60% retention due to its accessibility. Don’t simply present your employees with business goals and call it a day – create a two-way communication channel for further discussion and development and your initiative will be that much more effective.

Complement Content with Brand Visuals

People often associate important information with visuals such as distinct colors and shapes. As such, it’s good practice to insert your brand visuals and style guide into the eLearning content to draw parallels between the two. You will not only enable your employees to memorize important information and business goals more quickly but also allow for an environment in which they can familiarize themselves with your brand’s visual standards.

Your style guide should be present in every front-end and back-end element pertaining to your brand. This will help not only your coworkers but also any clients or website visitors to quickly develop a unique perspective on your brand.

Draw Parallels with Previous Projects

Lastly, a great way to help employees learn more about your business goals is to teach them about exemplary projects and events in your company’s history. Projects which brought a lot of revenue to your company or those that almost shut down your business should be taught to employees while also drawing parallels with long-term goals.

Learning from past successes and mistakes is a great way to build employee loyalty and provide individuals with a unique sense of belonging and professional development. It will also ensure that they memorize the projects and business goals presented in the eLearning environment due to their real-world implications and lessons which can be learned from them.

In Conclusion

Whether it’s new employee onboarding or senior employee development, eLearning can have a truly transformative effect on the way you handle business goals. Consult with your HR department on the current state of in-house awareness in regards to company culture and business goals before deciding on the approach vector for your eLearning content development. Once you find the right direction in regards to your employee roster’s development needs, creating the eLearning content to complement your business goals will become an afterthought.

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