Digital marketing is now universally recognised as a critical component of business success. A competent marketer is always on the lookout for new ways to learn about the latest trends and breakthroughs in digital marketing. As you are aware, Covid-19 has caused a slew of issues for businesses. The last few years have been, to put it mildly, unpredictable.
Marketers, on the other hand, must join the mental landscape of current market conditions in order to survive or adapt to the new normal. Most notably, eCommerce sales have skyrocketed, consumers have spent significantly more time on social media, and video conferencing has emerged as the new standard. As a result, the way brands connect with their customers has changed dramatically.
Keep an eye out for these upcoming eCommerce trends that are critical to your eCommerce marketing plan if you’re committed to help eCommerce firms prosper next year. You can also contact Incrementors for the coming e-commerce trends in the upcoming years.
1. Interactivity in content
With consumers spending more time on social media every day, it’s more important than ever to give them a worthwhile experience. If you want to engage with your customers and learn about their expectations, you’ll need creative and compelling content.
Content marketing is a term that everyone is familiar with. However, for digital advances in 2021, it is more of a best practice. Personalization and interesting content are inextricably linked.
Content should be consistent, interesting, and interactive at all touchpoints to prepare the potential prospect for the last stage of the purchasing experience.
2. Search by Voice
These days, voice search isn’t simply popular. It’s become a huge factor in helping everyone get the information they need. The alternatives Google Alexa and Siri are providing comfort to the customers.
Currently, over a billion voice searches are conducted each month, accounting for more than 20% of all web searches.
Furthermore, just under half of all consumers say they use voice search daily, and just over half say they’ve used it to look for information about local businesses.
3. Automated Marketing
Marketing automation frees you up to focus on higher-level and strategic duties by automating repetitive and monotonous digital tasks.
You can automate workflows, data collection and analysis, social media management, and email marketing to subscribers who don’t check your emails regularly, for example.
4. Shopping That Is friendly
Efforts to become more environmentally friendly are being embraced by e-commerce enterprises all around the world. Customers are taking notice, with businesses who promote environmental sustainability openly reporting more sales than those that do not.
Include environmentally friendly actions in your eCommerce marketing strategy to show clients that you’re serious about your pro-environment attitude. Investigate environmental sustainability and green consumption to see how your company may join a growing trend. Customers are more inclined to trust your firm if you sell things that are clearly labelled as eco-friendly, for example.
5. Inclusive advertising
You may create products for everyone, but does your brand marketing reflect this? Inclusive advertising goes beyond creative representation to guarantee that your campaigns are accessible to everybody.
Google’s creative strategy has been developed to guarantee that all of its campaigns reach a broad audience. For example, to reach and engage Black and Latinx audiences, they allocated 15% of their top-tier brand campaign budget to culturally relevant media. They exceeded this aim in Q4 2020, reaching 18% of these localities.
6. Video marketing
Audio-visual content is a valuable and effective tool for attracting and retaining viewers’ attention. It allows you to share a large amount of content in a short period in a very dynamic format. Because there are platforms that provide options to make and share short videos like stories and reels, social media is an excellent place to publish video content. Incrementors help in providing top SEO services to the Business.
As the virus grows, these are becoming increasingly popular for customers to watch, and the pandemic has also led to the emergence of video marketing as a crucial component of any digital strategy.
7. Social media stories
Social media tales have grown in popularity since Snapchat launched the concept years ago. Instagram would be the first to join, followed by Facebook, YouTube, and perhaps Twitter.
It’s reasonable to conclude that tales are more than simply a fad in digital marketing at this time. They’ll be around for a long time, and their popularity is predicted to rise until at least 2022.
Unlike regular social media updates, stories are only visible for 24 hours. As a result, they’re a great way for individuals and businesses to share more real, authentic content with those who want to see it.
8. Artificial Intelligence Reliance
Artificial intelligence (AI) is reshaping the entire world. The global AI software market is estimated to reach $126 billion by 2025, including natural language processing, machine learning, and robotic process automation.
In 2022, more businesses may include AI-powered features into their digital marketing strategies, such as SEO and social media marketing.
eCommerce executives will be closely following and adopting the latest eCommerce trends into their digital marketing plan as the year 2022 begins. It’s vital to keep up with them by adopting these new online shopping trends into your own business and expanding your customer base. Your perseverance and ingenuity will pay off in the long run.
Author BIO – Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.