It doesn’t matter which type of business you are running in the modern era, you will have to be present on the online platform just like using QuickBooks cloud hosting for accountants has become important. There are many people who think that if they are not selling anything online then they don’t need to be present on the online platform but such type of misconception can turn out to be noxious for your business.
If you really want to begin on the right foot and don’t want to succumb to misconceptions then you will have to be present on the online platform, regardless of your business size and industry. This is mainly important because whenever a person will hear about your company or product, then the first thing that they will do is to search about your company or product on the online platform and if they will not find your company there then they will not be interested in doing a transaction with your firm.
But just building a website will not be enough as you will have to work towards making that website more discoverable and appear on the top of the search result. There are many people out there who think that only focusing on high definition images, seamless navigation, quick load time, and enticing theme, they will be able to make their website become impeccable but that’s not true. There are many things going behind the curtain and if you will not keep tabs on these activities that are usually related to how the audience is interacting with your website, then you will never be able to get palpable results from your efforts.
Since your website will be acting as a center of traffic for all the promotional activities, you will need to know how the details of your website traffic in order to know how each of your promotional and marketing campaigns is working. And what can be better than Google Analytics?
Google Analytics is basically a free analytics tool provided by Google that gives you different types of metrics regarding your website traffic. You will be surprised to know that there are currently more than 48 million websites that use Google Analytics for keeping tabs of their website performance. So, let’s see what are some of the top features of Google Analytics that make it a must-have part of your digital marketing strategy.
You can keep track of your conversion
One of the biggest benefits that you will get from using the very powerful Google Analytics will be you can keep track of the conversion. There are many people who think that just knowing how many people are visiting their website and where they are coming from will be enough but that’s not enough for measuring the performance of your website. If you really want to know the performance of your website then you will have to know how many of the people visiting your website are actually converting.
Google Analytics will give you complete details of how many people are actually converting. You can certain types of goals that will be tracked whenever a person visiting your website will complete a certain type of task on your website.
Keep track of engagement
In addition to tracking conversion, you will also be able to track each and every type of engagement with your website. You must be using different types of ad campaigns for increasing the traffic on your website and since your website will act as a center point for all the traffic coming in, you will have to find how many people are engaging with your website and this can be easily measured with the help of Google Analytics.
For example, if you are running an ad on Facebook and if you see that Google Analytics is not showing an increase in traffic from social media platform then you can be sure that your Facebook ad campaign is not useful. There are many such matrices that you can use in order to keep track on the engagement and know what’s working for your website and what’s not.
Traffic from every channel
One of the best advantages of using Google Analytics is you are able to keep track of traffic coming from all different types of channels. This type of detailed information allows you to know which channel is working in favor of your website and which channel is working against the favor of your website. For example, by using Google Analytics, you can get traffic from channels like Social media, paid ads, organic search, and much more.
As you can see, Google Analytics has become one of the most integral parts of any business and if you are looking forward to streamlining your online presence then you will surely need to incorporate Google Analytics in your digital marketing strategy.
Jeff Morgan is a writer at NetworksGrid with several years of experience in the IT industry. He loves writing and exploring the world of technology while making the digital platform a more informative platform. Technology is what He eats and drink and she has a firm grasp on topics like managed IT service and managed NOC service.