Craft Commerce vs WooCommerce – The Right Choice For Your eStore


From dealing with opportunity costs to narrowing down on a choice, business owners perform ample research to ensure they’ve made the right choice.

And given the pandemic situation, most business owners have made a similar choice in the past nine months – setting up an eCommerce marketplace for their business.

When you look at the elevating eCommerce numbers during the pandemic, if anything is clear, it’s that eCommerce is the future of retail sales. Global eCommerce sales rose to 30.1% during the first six months of 2020. In retrospect, during the same period in 2019, the Y-o-Y growth only accounted for 12.7%.

Be it Shopify’s $2.4 Billion record-setting Black Friday sales or Amazon’s “biggest-yet holiday sale, eCommerce transactions have gone off-charts and performed exceptionally.

So, business owners that once suspected of investing in an eStore have begun sifting through the various options available to find the right fit for their store.

Here is where Google search results come in!

As a business owner fighting with the dilemma of choosing the right eStore, your first instinct is to scower through reviews and ratings over the internet.

And that is where it gets tricky; while you may get multiple great options at your disposal, you might not get the right one.

This is where our blog can help you!

Identifying the right eStore for your business is like finding the missing piece to the jigsaw puzzle.

It may seem tricky at first, but you have the right choice as you begin filtering your options.

The Right Choice – Finding The Right Piece For Your Jigsaw Puzzle!

WooCommerce and Craft Commerce stand as strong competitors in the eCommerce arena. While the former is a mere plugin to your WordPress website, the latter is an owned website built over Craft CMS.

They face fierce competition from each other because both the websites do well in the custom solutions arena. Someone for a DIY crowd might choose Shopify, BigCommerce, or others because they offer cookie-cutter solutions.

As someone looking for inquisitive solutions that ultimately caters to a unique website, you must choose between WooCommerce and Craft Commerce.

Here’s a quick yet detailed comparison between the two eCommerce platforms.

1) Price

Hiring a Craft CMS specialist or a WooCommerce developer depends on the price and RoI the two platforms provide.

Craft Commerce:

Pricing solutions and options for Craft Commerce are more sorted than WooCommerce. Essentially, you have two options to choose from, exclusive of the Craft CMS license, the Lite version, or the Pro.

Now, if you’re looking at a limited number of products, single-item transactions like donations or something alike, then you can choose the first option.

The Pro option is much more suitable for businesses looking to avail of full-fledged eCommerce solutions. With a multi-item shopping cart, multi-step checkout flow, and more features, it stands out as the perfect choice.


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First things first – WooCommerce is a plugin and not a product, which means that you’ll have to go back to basics to a WordPress site and purchasing hosting.

As you pay for the hosting and domain and launch your website, you receive a few free features for your website – beginning from the theme and shipping.

The payment gateway cost ranges from 2.9% + .30 cents per sale plus a monthly fee of $0 – $30 per month on average.

Many features come free and then move on to the paid range as you go deep into customization.

The verdict:

Setting up a Craft Commerce store has no hidden costs and requires a one-time payment, and you’re set for a year. WooCommerce, on the other hand, has a lot of costs to cover, and customizations need extra. We haven’t yet factored in the cost of plugins and third-party integrations.

The verdict remains that Craft CMS is the winner when it comes to price.

2) SEO

Once your store is up-and-running, you need SEO to ensure that it shows up on the SERPs and gets you your share of traffic.

The most critical point of distinction between Craft Commerce and WooCommerce is that the former is very flexible in codes. With WooCommerce, you face a bit of hostility when trying to change the code to cater to SEO practices.

WordPress and Yoast SEO is a powerful combination of SEO, but the underlying fact is that without Yoast, your website doesn’t function well on the SERPs. Without Yoast, you have missing permalink structures, duplicate and slow pages, and a lot more on the deficit side.

On the other hand, Craft Commerce has two-fold benefits – in addition to its SEO plugin called SEOmatic, its code-flexibility allows developers to work with the codes to pitch SEO!

SEOmatic acts as an addition to some pre-existing features and doesn’t take over the SEO completely. It leaves room for digital marketers and SEO experts to do their thing flexibly.


WordPress security has always been a point of worry for developers and business owners alike. More than 70% of WordPress websites are prone to get hacked, and there is potentially nothing you can do about it.

But why?

The reason is simple – WordPress has the same code structure for each of its websites. It gives your website a face, and that face is coded in the same way for each website. A few source code limitations don’t let developers change specific codes, making it easier for hackers to get it.

On the other hand, when you choose Craft CMS or hire Craft CMS specialists, you have to code the face of your website and also have the liberty to meddle around with codes without any restrictions. Such flexibility doesn’t let hackers barge in and keeps them at bay.

Closing Thoughts

WooCommece appeals to a dual crowd – the DIY-ers and the ones that need custom solutions. Unless you know your way around coding, you will need to hire a Craft CMS specialist to get your eCommerce website up-and-running.

But the point remains that at any given time, Craft Commerce will offer you custom solutions that are not repetitive. Your eStore will have a unique look and feel, a big plus point to rope in more traffic.

The only place where Craft Commerce falls short is with the DIY crowd without prior coding experience.

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