One of the quickest ways to build a powerful brand for your business is through paid ads.
Almost every social media nowadays have an efficient ad system, with Facebook as a great platform to start.
It has well-integrated ad features, insights, settings, audiences, and features that are tailored to create a successful ad. Moreover, the platform is also used by a lot of business owners.
But this does not mean that every business out there uses it effectively. In this post, we will teach you how you can create a successful Facebook ads campaign:
Have a Marketing Goal
For you to be able to run a successful ads campaign, you have to first ask yourself what precisely you want your ads to do. Do you want to gain more engagement, followers, or traffic to your site?
Whatever goal you wanted to achieve, the good news is that Facebook has a marketing objective for you.
Mine Audience Insights
The Facebook Audience Insights is one of the best tools that you can have at your disposal. It lets you learn about particular audiences before you risk spending your budget targeting them.
You can mine available data on Facebook to know who precisely your target market is, as well as the people who are more likely to follow you on the social media platform.
So, instead of shooting in the dark, you now know precisely which users are likely to check your adds and respond to your call-to-action. Doing so also allows you to spend more time and money, letting you focus on improving ad quality and avoid wasting your time targeting the wrong demographic.
Create Unique Ad Sets for Each Audience
Facebook’s advertising platform now allows you to come up with separate ad sets.
Meaning, you can come up with two variations of your ads, and then deliver it to your target audience. In the same way, you can also craft precisely the same ad, sending them to two different audiences.
Doing so allows you to understand what makes compels your target customers to take action.
Arrange Your Ad With Campaign Landing Pages
It’s imperative that your Facebook ad copy is in line with your landing page content. This is due to the following reasons:
- You’ll gain a high advertising connexion score, and one may pay less each click.
- The alignment of your landing pages and ads boost your conversion rate.
According to Voy Media Marketing Agency NYC, when running Facebook ads, trust is vital because customers have to enter their payment information. Also, the alignment of your ads and landing pages helps increase your conversion rates.
Use Attractive Images/Videos for Your Campaign
You might come across marketing gurus teaching how to write powerful ad campaigns. But you should not leave out the fact that choosing the right image is as important as the copy that goes with it.
It is because people will always be drawn to the visual representation than to your content. That’s precisely why you must be creative with the photos and videos that you use in your campaign.
Pick a highly relevant image that can catch your target customers’ eyes. Once you do it right, then they will eventually read your ad’s text content.
Just keep in mind that Facebook would not let you use image ads that have more than 20 percent of superimposed texts. So you need to pay attention to these details as well.
Images that are used in your ads will help you grab the attention of your readers, not show your message. You need to use this advantage and apply it to your ads.
Test One Ad Element at a Time
Rather than coming up with various ads and split-testing them, you need to come up with variations of whatever ad is currently performing well ‒ changing one element at a time.
For instance, you could use your best performing ad, make copies of it, and change its headline. Now you have several identical ads except for the headlines you’re testing.
After knowing which ads get the best results, you can make copies of it, testing another element like an image or description.
You can also test out combinations of various split tests. For instance, you take a powerful headline, place it on different descriptions to create a winning Facebook ad.
Now place that description with the other headline that you’re testing and see how it goes. You might be surprised by the results.
Use the Facebook Pixel
If you don’t have a Facebook Pixel installed on your website yet, then you need to get one. It will track all kinds of actions that are taken on your site, and you can use those actions to acquire more customers.
With Facebook Pixel, you can run various campaigns to see which ads perform well.
Let’s focus on conversion campaigns for instance. This type of campaign will let you serve ads to users that Facebook deemed very likely to take specific actions on your site.
Creating a campaign that focuses on key events is crucial when designing a Facebook ad campaign.
Improve Targeting by Conversion Audiences
Through remarketing, you can easily exclude people who already took your desired action.
Simply head to your campaign settings then edit targeting and placement sections. A window will then pop-up so that you can edit your ad set.
Click the Custom Audience field, and once you click, the word “include” will be likely shown. Hit the arrow sign beside it to start the computer menu and then pick “exclude.”
Establish a Bid Strategy and Budget
Finally, the last step that you need to take is to strategize a bid and budget allocation that you need to follow. This helps you not to overdo it or fall into the trap of overspending.
Once you’re aware of these precautions, you’ll try to stay away from spending more than you intend to.
An “optimized CPM” is one of the features that Facebook offers to most business owners. This makes it easier to know how much it would cost you to get an ad space so that you can allocate your budget the right way.
This is a great tool that allows you to bid on ad space based on whatever goals or budget that you might have. That way, it’s much easier to maximize your budget.
Once you’ve determined who your target audience is, you can then focus on the finer details. You need to identify your budget and act to your plan accordingly.
Don’t forget to add a little bit of creativity, as your audience will love to see something fresh and new from time to time.
Over to You
Creating a killer ad campaign on Facebook is all about a steady understanding of the platform, as well as the features that you have at your disposal.
While you have to think about the ad itself, you also have to think of the platform that you are using. Once you know who you are targeting, as well as how much you are willing to spend, it is now easier for you to focus on the finer details.
Hopefully, by considering these, you can now get started with your Facebook ad campaign, and expect to see success in your endeavor. Good luck!