The importance of social media has increased dramatically over the recent past. It has more than 3.5 billion active users around the globe making it the most powerful instrument for advertisements and branding. Companies like Facebook, Twitter, and Google make billions of dollars each year, if not each month, by providing advertisement space to businesses. Along with directly buying ad space, businesses around the world spend a ton of resources on the planning and execution of their social media presence. They do it because it is the right thing to do if you want to grow your business. The rise of social media marketing has been accompanied by the rise of social media influencers – people who are reputed for their knowledge and expertise in a certain field and want to convince people to subscribe to, work towards, and/or donate to a specific cause. In this article, we aim to help you become a successful social media influencer or an effective social media marketer for your business.
Cater to your target market
No business can succeed in anything without focusing on its own target market. The same is true for social media marketing. This makes it important to create content according to people’s wants. If you are marketing beauty products, it might be a good idea to create content on events that people interested in beauty care about such as beauty pageants. In that case, your potential customers will be more likely to open your content out of the many links popping up on their newsfeeds. Consequently, studying your target market thoroughly is something you should definitely invest your time on.
Create good content
Once you have studied your target market and identified their likes and dislikes, it is crucial to create the content of quality able to sustain the attention of your potential customers. Every time you come up with an idea which you believe is capable of manifesting into content desired by your target market, take time out to note it down. Then, spend sufficient time communicating the idea to your entire team and collectively pan out the best way to create content around it. After carefully executing the content, evaluate whether it managed to sustain your target market’s attention (covered later in detail) and continue formulating similar content if the evaluation is positive.
Use social media analytics and marketing software
The most commonplace method to evaluate whether your content managed to sustain the attention of your potential customers is to use social media measurement tools such as Facebook Analytics. These tools are usually a paid service offered by social media companies. They can be used to attain information on different aspects of social media marketing including the number of times your content has been clicked – impressions, and the number of people who clicked your content—reach. They may also provide information on the amount of time the user remained on your webpage and the number of people who are prompted to click on your link. You may also pay for social media management software like Agropulse as they are useful tools that help you manage your social accounts.
Keeping your audience engaged is key to retain your following. You can keep the audience engaged in multiple ways. One of the most commonly used and effective measures is an opinion poll. Opinion polls prompt the audience to engage enough with your content to form an opinion about it. A follower can also see how the rest of your followers voted prompting them, even more, thought and engagement. Another way is to introduce a thought-provoking question in the caption of our content prompting discussion in the comments section. Another way to keep your audience engaged is by keeping your content relevant. Ever wondered why many social media influencers are discussing the presidential elections even though they usually do not post about political matters? It is because posting about current affairs prompts engagement as followers are more likely to be more interested in and/or have an opinion about a trending topic.
Hashtags can help you reach a larger number of people if used correctly. The hashtags which are included in a lot of posts but have low competition are the most beneficial when it comes to engaging with a larger audience. It is important to keep a lookout for popular hashtags and think creatively about connections between them and your content as an irrelevant hashtag would probably not help your cause.
It is very beneficial to build relationships with other people within the niche of the content you are creating. For example, if you are posting about psychology, it is important to build relationships with psychologists active on social media. If you share each other’s content on your respective pages, you can build your followings. Also, endorsements from other people in the field help build your credibility and, in turn, strengthen the trust your followers have in you.
We hope that this article provides you with enough information to lay the foundations for your social media campaign. There is no doubt that social media is one of the most important tools in marketing your product, services, or brand. Let’s aspire to use this tool in building a successful company. Start researching your audience and get on the road to becoming a successful social media marketer!