Nowadays, marketing, which has many sub-titles, is among the processes where companies get serious returns when effectively designed. In particular, it is possible to take the digital marketing processes, which have become indispensable, to the next level thanks to the developing technologies and new tools, and in this way, you can be separated from your competitors.
Marketing automation stands out at this point; It allows us to automate a wide range of processes from email marketing and social media management to reporting, lead tracking, and CRM operations. With the tools we can use for this purpose, we can automate our communication activities with our target audience, manage processes in a more controlled and systematic manner, and save considerable time.
Autopilot, which provides marketing automation, e-mail marketing, lead management, and multi-channel marketing, is among our favorites as Zeo! I think it is a tool that all marketing enthusiasts should discover with its design and ease of use.
An autopilot is a tool that allows you to anonymously track all the movements of your visitors and segment them, thanks to the tracking code you add to your site. It also has integration with many applications. Facebook, Trello, Google Ads, Hubspot CRM are some of them.
Let’s look at the features of Autopilot and the details of what we can do.
a) Proactive Headsups
One of the best ways to attract the attention of anonymous visitors to your website and get them to know about your brand quickly!
Autopilot offers us three types of proactive heads-up. The first has a CTA (call to action) feature that allows you to direct your visitors to a page you want. For example, you can direct them to the registration page to register for the webinar you have organized.
In the second option, which is based on a reply back, in other words, answering, your visitors can leave their questions/messages and you can return from your inbox when you are available.
Finally, in the Subscribe option, you can let your visitors leave their e-mails to register for a newsletter or any other scenario you want to collect data. Thanks to this feature, you can both announce the latest developments about your company to your visitors and make them switch from the awareness level to the second step in your marketing funnel.
With Autopilot, you can automate your workflow by creating Journeys. A journey is a way where you connect your steps and actions by constructing your processes like a storyline. There are 3 types of elements such as triggers, actions, and conditions. You can start your workflow with triggers. For example, there are options such as list trigger, form submitted. You can perform an action with Actions. Conditions let you take control. It also has integration with many tools such as Mailchimp and Zapier.
For example, you can create a journey to a visitor who fills out a form on your website, starting with the ‘form submitted trigger’ and make him or her loyal customer. You can reach them automatically by sending an e-mail, which is one of the action elements, and with the sales mail, you have prepared before. By adding a 2-day postponement condition, you can also send a follow-up mail to your visitors who do not open your mail. In addition, instead of doing this manually for each user, you can reach all your visitors with the mails you create at once thanks to journeys. You can both save time and reduce the number of visitors you do not return to zero.
With Journeys, it is possible to automate not only mail communication but also many different sales and marketing processes.
You can create different e-mail marketing setups thanks to the campaigns. There are two sections in this section. In the Campaigns section, you can create individual mail campaigns and prepare and send emails to your target audience without the need for any code. There are many template options available. You can also get insights about the behavior of your target audience by UTM your mails.
In the second section, E-Mail Manager, you can prepare emails for your journeys in advance. If you want to use mail-in your Journeys, you need to create from this section. You can also access data such as the opening and click-through rate from the same page.
d) E-mail and Headsup Reports
There are two types of reports here. In the E-Mail Reports section, you can see the results of all the e-mails you have created in the E-Mail Manager, that is, in your journeys, collectively or individually. On this page, where there is a detailed performance report, you can find the number and people who unsubscribed, the statistics of unsubscribed e-mails, and the number of clicks on the links in the e-mails.
Headsup reports part is separated from proactive heads-ups. Here, if you have proactive heads-ups that you create a journey and show a certain mailing list, you can be clicked, etc. shows the results. In other words, heads-ups differ from proactive heads-ups by not being used for anonymous users.
When we look at the pricing of Autopilot, there are packages that you can buy monthly and annually. I would say it’s affordable compared to most marketing automation tools in the industry. The monthly list size of 2,000 people is $ 49, the 5,000-person package is 149 $ and the 10,000-person package is $ 249. There is a 20% discount on your annual purchases.
I believe that you will discover other features and love more after you start using Autopilot, which I can especially recommend to B2B companies.
Especially preferred by e-commerce sites, Omnisend; A marketing automation tool that includes features such as email marketing, segmentation, SMS marketing, and form. It can be integrated with many e-commerce platforms such as Shopify, BigCommerce, Smile.io.
Offering all the steps that should be used to create a customer journey, Omnisend is one-on-one to turn your visitor to your site first into a subscriber, then a shopper (the person who is at the decision-making stage before purchasing the product), a buyer, and then a loyal customer. For example, you can create workflows that send welcome messages and special offer SMS to your subscribers. You can encourage them to make their first purchase with these automatic series.
With Omnisend, there are many channels that you can use separately for your customers’ purchasing behavior, search behavior, and campaign behavior. These include automatic emails, push notifications, SMS, Facebook Messenger, Google Ads, and Facebook Custom Audience that you can easily create without the need for code information to create a mail template.
It is now very important to send the right message to the right customer. Since today’s consumers can access most information in a short time and show an interest only in marketing activities that suit their wishes and preferences, it has become critical to make specific campaigns for the target audience. With Omnisend, you can create forms to learn about and segment your customers. You can make multi-channel automation according to consumer behavior, show special discounts to your VIP customers, and show messages reminding your customers who forget products in their basket.
To build customer loyalty, you can cross-sell and submit offers based on their interests and tastes. With the live view feature, you can simultaneously monitor the movements of your subscribers and get insights.
Offering detailed and high-level reports, Omnisend allows you to easily measure your sales performance in different sales channels. I think Omnisend, which allows you to compare specific metrics and campaigns, will play an effective role in growing your e-commerce site.
Omnisend, which has a free trial where you can send 15,000 emails per month, offers a standard package of $ 30, where you can send 24,000 emails per month for 2,000 people, and a pro package of $ 99 where you can send 30,000 emails.
SendinBlue, which can be used by many different business lines such as agencies, startups, e-commerce sites, start-ups, is a marketing automation tool that includes many features such as SMS marketing, e-mail marketing, CRM, chat, landing pages, and forms.
With the drag and drop feature, you can easily create mail and personalize it specifically for your customers, and thanks to machine learning, you can find out the best time to send mail to your target audience.
You can instantly communicate with your visitors by adding the chatboxes you can customize to your site. You can follow the messages falling on the SendinBlue system in such a way that you can see much information such as which page the message came from. You can assign incoming messages to different people from your team by creating workflows. So that you are able to optimize your response time.
In the CRM section where you can manage your customer relations, you can add the information of all your contacts and segment them.
The workflow section has an easier and simpler interface than Autopilot’s Journeys section. You can automatically create e-mails where you can send coupon codes and send these codes special to your customers, for example, birthdays. You can send and test your automated emails with an A / B test. I think A / B tests are very important to understand the wishes of your target audience.
My favorite feature of SendinBlue is Lead Scoring. You can create personalized workflows for each customer. You can define and segment discounts by giving them points according to their behavior in the purchasing process. Automating all these processes by creating them once will save you and your team a lot of time.
SendinBlue has almost all the features that a vehicle should have with landing pages that you can create without requiring any coding knowledge. By adding these pages, where you can add your own domain, to your marketing emails, you can direct your customers to the page you want. You can also add pages that follow these pages, such as a thank you page.
By easily creating registration forms, you can add the information you want and place it on the page you want. With the feature that you can retarget in the system, you can select your target audience and display and analyze the ad creatives you have created specifically for them on your website.
You can experiment with SendinBlue’s free package, which you can almost automate your marketing activities with its many features. You can send 10,000 emails with the Lite package, which is $ 25 per month. I can recommend the $ 65 monthly Premium package that includes all the features.
4) Get Response
Finally, the marketing automation tool I will talk about is Get Response, where you can create e-mail marketing, landing pages, paid ads, funnels, webinars, and automation.
By creating personalized emails, you can analyze your campaign results both by addressing your customers by name and by performing A / B tests. You can create newsletters and send follow-up emails. With the Perfect timing feature, your mails will be in the inbox of your target audience at the right time. There is also an option to create an automated mail series.
While creating workflows, you can add elements such as actions and conditions such as Autopilot as well as Filter elements and filters such as size and range. In Get Response, where you can create workflows according to user behavior, you can send an e-mail to your visitor who clicks on a blog post or product link on your site or add a tag to them. You can also suggest products in a pop-up format similar to the products it automatically purchases.
Webinars have become popular due to the pandemic era. I think that webinars, which are a method for brands to communicate with their customers and tell their stories, will become more important in the future. That’s why Get Response has become a tool that I want to include in this article.
You can create numerous webinars with up to 1000 people and save your publications. You can create a recording area and show both screen sharing and call to action buttons with special offers during the webinar. You can evaluate with a report showing your webinar results. At the same time, you can gain new leads by automating your webinar announcements through workflows.
At the same time, you can promote your webinar with landing pages that you can create via getting a Response. You can easily create landing pages like SendinBlue, as well as pop-ups and forms. You can activate your visitors by adding a countdown area to your site.
Get Response, which has many integrations, has a free 30-day trial. You can also check out their packages starting from $ 25 per month, where the list size is 2,500 people.
I think you will discover more features as you use each of the marketing automation tools, which I try to explain the features that I think you will like and will be more useful for you. You can create many different workflows with each of them and use them in your marketing activities.
In this article, I have mentioned 4 vehicles that have many more features and are affordable compared to other tools, but I recommend that you research other tools that you can find suitable for your needs and marketing budget.
Do not forget to share your comments and questions, if any, have a healthy day!
Raunak Pandey is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.