Decades ago, dental marketing involved distributing brochures, sending postcards in the mail, or if the budget is sufficient, buying some exorbitant TV or radio airtime. Now that most dental practices already have an online presence, marketing has shifted to the Internet. The most potent weapon of choice? Search engine optimization!
Nowadays, it’s safe to assume that the most effective dental marketing idea now involves search engine optimization (SEO). However, this is not surprising if we consider all the fantastic and peerless benefits SEO provides.
With most people now looking for products and services online, SEO has become a vital part of most dental marketing strategies. Take your dental marketing efforts up a notch by keeping the following SEO practices in mind:
Don’t neglect local SEO.
Like the conventional brick-and-mortar businesses, it would be ideal if your dental practice ranks high in the local searches. A superb SEO strategy gives a lot of emphasis on positioning your dental business in the local searches.
Creating listings online is a simple yet effective way to put your dental practice on top of the local searches. Start with Google My Business listings and make as many listings as you want after.
It will also do your dental business a whole lot of good if you encourage your patients to leave positive reviews on your listings, as this can also impact your local SEO rankings.
Use hyper-targeted keywords.
Keyword analysis plays an integral role in the success of your overall dental SEO strategy. Think of keyword analysis as one of the foundations of all your subsequent SEO work. Focus on unique and hyper-targeted keywords that are client-oriented.
Hyper-targeted words leave little space for ambiguity since they contain the exact type of service and location. Using hyper-targeted keywords can also mean more organic site traffic and higher conversion rates.
Content is still king.
As a general rule of thumb, don’t post content for the sake of posting. It is important to remember that your content’s quality has a massive impact on how you rank in Google’s SERP.
Contrary to popular belief, Google ranks pages and not websites as a whole. The world’s biggest social engine also measures the quality and relevance of content through the visitors’ “time on page.”
Google assumes visitors are staying on your site longer because you offer something that’s of value to them. So the better your time on page ranking is, the higher your ranking will be compared to your competitors.
Offer better user experience by making your site mobile-friendly
Google loves websites that provide an exceptional user experience. Even if you have great content, the poor experience will make them leave even before learning about the products or services you are offering.
Ensure you can satisfy Google and your visitors by building a great website structure for both mobile and desktop. In order words, it is recommended that you prioritize creating a fast, mobile-friendly, and easy to navigate website.
It is also vital that your dental website is visually appealing and organized, so it’s easy for visitors to understand each page. To keep the bounce rate low, ease of access is crucial. Ease of access can also inspire your site visitors to take action.
Working on your website’s speed is also essential. Countless studies have shown that online visitors leave when pages take more than three seconds to load. Understandably, no one has the patience to wait for a site to load, not even you.
Practice internal linking
Internal linking is considered one of the most straightforward SEO best practices to implement. The process is simple. All you need to do is link one page of your site to another page on your site.
To get the most out of internal links, keep in mind the following:
Use a keyword-rich anchor text
Google uses the anchor text as a clue to what a specific page is all about. It would also be a good idea to use anchor texts that include the main keyword.
Send authority to pages that need it
In essence, it would be a great idea to link to pages that don’t have much link authority. In doing so, you’ll be sending much-needed authority to low authority pages and boost their Google rankings.
If anything, don’t overthink this step. Linking from old pages to new ones would often suffice.
Build backlinks to your dental site
It’s 2020. Are backlinks still considered an important Google ranking signal? Definitely! A SEMrush study indicated that backlinks are strongly correlated with higher rankings in Google.
One way you can effectively build links on your site would be to focus on content formats that do well in terms of backlinks. An analysis of hundreds of blog posts revealed that “why” and “what” posts got more links than other kinds of content, including video.
There is no shortage of SEO practices that can take your dental marketing efforts to the next level. It would also be a good idea to invest in the services of a seasoned SEO agency, so you’ll be guided on the strategies that will work best for your dental marketing.