While social media marketing can seem straightforward, in reality, it requires both creativity and the right strategy. If you don’t know where to start or how to go about it accordingly, the task can seem overwhelming. Fortunately, social media management is something you can easily delegate to experts.
With over three billion people using social media as of 2018, it’s undeniable many are fully immersed in the medium. Surprisingly, some businesses are still on the fence about adding social media to their marketing arsenal. If truth be told, now more than ever, people are using media to engage with brands.
A whopping 78% of salespeople outsell their peers by using sales media for their business. However, the benefits of social media extend far beyond boosting sales. If you are not using social media for your business yet, you are missing out on a fast, affordable, and highly effective way to reach almost half the world’s population.
Below are some of the top benefits only social media marketing can provide:
It helps create brand recognition
One of the immediate marketing goals of most businesses is gaining brand recognition. This is crucial since people are more inclined to purchase brands they recognize. Thankfully, social media makes brand building easy and effective. Also, unlike conventional media, social media can quickly and effortlessly get your brand in front of people.
Pay close attention to your cover and profile photos. One foolproof way to create brand recognition is to place your logo often yet strategically. You also need to make sure it’s not distracting or overwhelming. It is also essential to make sure the visual components of your brand are always well represented.
It helps generate conversation around your brand
A robust social media marketing strategy can help generate conversations around your products, partners, and brands. What PlayStation did is a classic example of this. PlayStation tweeted a simple post congratulating Naughty Dog (the company behind the video game Uncharted 4) for their success.
In return, PlayStation received great feedback about their own products. The simple tweet also got people talking, with fans having genuine conversations, thanks to social media. The act of monitoring social conversations about specific topics is called social listening
Engage with your audience when they interact with you on social media. Give your audience the impression there are people behind the brand. Making them feel like they are not talking to a robot gives them a better perception of your brand and makes them feel more valued as a customer.
It is also a good idea to focus on sharing content that creates conversations organically. For starters, you can:
- Give shout outs to other brands and companies you work and network with
- Ask your audience open-ended questions to get them actively involved in the conversation
- Solicit feedback from your customers about the products or services you are offering
It helps you connect with your audience through social listening
The act of monitoring social conversations about specific topics is called social listening. The process helps brands understand what their audience finds essential and identify trends their target audience follows.
Through social listening, brands can also determine what their audience is struggling with and the content they can provide to address their pain points. Moreover, social listening can help you identify the language and tone your target audience uses.
If you look at how Burger King interacts with their audience on Twitter, you can see how they use social listening to their advantage. Apart from representing the brand in a fun and light-hearted fashion, they also use the same slang their younger audience uses.
Make social listening a part of your daily routine and see what your target audience and the people in your industry are talking and raving about. From there, you can identify how you can participate in the conversation and make it more meaningful.
It helps tell your brand’s story
If you are looking for a superb way to share your brand’s mission, look no further than social media. The impact great storytelling has on your brand is massive. Depending on what you think is most effective, you can share a long or straightforward story.
For instance, Starbucks posted a picture of someone getting a job in their company at a hiring fair. That one simple image, coupled with an impactful story, helped create a favorable public image for the brand.
Ask people if they are willing to share their experiences using your product or service. If you also get great feedback, always share it. It will give prospects the impression you are providing a product or service that can genuinely address people’s pain points.
It can help you provide extraordinary customer service
Nowadays, many customers expect businesses to address their requests and concerns through social media. Fortunately, social media allows for instant interaction and feedback between businesses and consumers.
With nearly half of U.S. consumers now asking questions about products or services through social media, the need to have an excellent social media customer service strategy has become increasingly important. Also, it’s very important to have a social media logo for your business.
Assuming you have two separate teams for customer service and social media, it’s crucial to maintain a secure communication line between the two. Doing so can help warrant your teams don’t get all mixed up when providing customer service through social media.
It helps establish customer loyalty
If you’re looking for an effective way to build brand loyalty, social media can be your most helpful ally. Customers interact and follow businesses they enjoy. What’s amazing is 53% of consumers who follow brands eventually become loyal to the business.
There’s an obvious correlation here. If customers follow you, they are more inclined to pick you over the competition. If you keep them happy, you’ll make it easier for them to be loyal to your brand and business.
Here are some excellent ideas to keep your audience happy and engaged:
- Give out promo codes for discounts to your social media followers
- Ask open-ended questions that will encourage your audience to reply
- Give away cool prizes to entice your customers
It won’t cost you money
Many social media channels allow you to create profiles and post organic content free of charge. If you’d like to go the extra mile, you can pay for promotion to increase exposure. Fortunately, you have the option to pick a campaign that will suit your budget.
When writing content, make sure it won’t sound like an ad. It will only make your post seem spammy. If you want to create an ad or would like to include a transactional call-to-action, paying for it is recommended.
If you want to advertise on social media, do so by all means. If you’re going to take your campaigns a notch higher, you have the option to pay so you’ll reach more people.
The right social media marketing strategy can provide excellent benefits, including better SEO, increased traffic, improved brand loyalty, etc. Since it’s also cost-effective, you have nothing to lose and everything to gain.
Besides, your competition likely has a social media presence already, so don’t let them take your potential customers. The sooner you start, the better it will be for your business and your brand!
Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.