Video description is a crucial part of video marketing. It’s the text that appears at the bottom of the video player. It helps people who are watching your video understand what the video is about.
Here are some tips to write an effective video description:
1. Keep it short
You don’t want your video description to be too long. It should be concise and to the point. Too many words can be distracting and make it difficult for people to read. If you’re using a video editing software, you can trim the video description down to just a few lines. You can also use an online video description tool to make it easier for you to write a short video description. It will help you to keep it short and easy to read for your viewers. You don’t want your viewers to have to scroll down to read your description. You want them to be able to read it as soon as they click on the video to watch it. If your description is too long, your viewers may skip over it and not watch your video at all!
2. Use keywords
Use keywords that are relevant to your video. For example, if your video is a tutorial on how to make a cake, you might want to use the keywords “cake”, “baking” and “cooking”. This will help your video to show up in search results when people search for those keywords. If someone is searching for “how to bake a cake” for example, your video will show up at the top of the search results. This is a great way to get more people to watch your videos. You’ll also get more traffic to your website and your social media pages. You may also want to include your website URL in the description so that people can click on it and visit your website if they are interested in learning more about your topic. This way, they can learn more about what you have to offer and decide if they want to buy your products or services. You should also include a link in your description to your homepage so that viewers can get more information about you and your business if they’d like to learn more. This can help you rank higher in search engines and get more visitors to your site and social pages. It can also help you build trust with your viewers and make them more likely to buy from you in the future if they like what they see and learn about your business and your products.
You can also include links to your social pages so that your viewers can share your video with their friends on social media. This helps to spread the word about your video and increase the number of people who see it. This also helps you to build your brand and your reputation. When people see your video on their social media feed, they may share it with their own followers and this can help to spread your video even further.
If you have a lot of videos on your site, it can be hard to keep track of all of them. A video description can be a good way to help people find the videos they are looking for. This makes it easy for them to watch the videos that are most relevant to their interests. If they find a video that they like and want to watch, it will be easier for them if they can easily find it again. This means that you should make sure to add a description to each of your videos so that they can be found easily by people who search for them. If people can’t find your videos easily, they are less likely to watch them and this is a waste of your time and money.
Make sure that your description includes the keywords that you used in the title of your video so that it is easy for viewers to find your video when they are searching for videos on Google or other search engines.
3. Include a call to action
Your video description should include a call-to-action (CTA). A CTA is a word or phrase that tells viewers what they should do next. It could be a link to a page on your website, a phone number, an email address or any other information that will help people to take the next step in your sales funnel.
Your CTA can be at the end of your description, at the beginning or somewhere in the middle. It depends on the type of video you are creating. If it is a video tutorial, you may want to have a CTA at the very end of the description to help your viewers get the information they need to complete the task you are teaching them in the video.
4. Include links
Include links to other parts of your website or social pages in your video descriptions. This gives viewers a chance to find out more about you, your business, your products and your services. They can also click on these links and visit these pages if they would like more information.