Marketing is a growing field, and things change continuously. Now, if you want to continue having the best results from your online marketing, it’s necessary you track the changing trends and modify your marketing accordingly. The currently working strategies might not perform well in the coming days if you don’t adapt to changes.
To make your marketing future-ready, here are some marketing trends that you’ll see in 2022, and you should be ready for.
Marketers faced the cancellation of all kinds of in-person events, from store grand openings to big-ticket concert series, as the epidemic prompted closures and social distance restrictions. Virtual events took their position as a cornerstone for engaging with customers and leads. However, there are two situations raised now. Some people want to gather again, but the rest are happy to keep things virtual. You’ll need to create hybrid events to appeal to both audiences. In-person events will have a significant digital component, and technologies like AR and VR can provide an immersive experience for people who don’t want to leave their homes.
AI (Artificial Intelligence)
Many firms currently use artificial intelligence (AI) in a variety of industries, including retail, banking, healthcare, and more. Artificial intelligence is now being employed as a marketing tool. AI can not only automate fundamental chores like website traffic reporting, but it can also help with the research part to improve a company’s organic search ranking or even forecast what customers will buy in the future based on their previous purchases and browsing history. This means that if you want to rank higher on search engines like Google by 2022, you’ll need to combine AI with SEO and other digital marketing channels.
FLoC – End of Third-Party Cookies
Under the Google FLoC, the third-party cookies will be ended, and you have to find other ways to execute your digital marketing strategies without 3P cookies. It will affect your advertising in a great way. You may start by stepping up your efforts to collect and fully utilize first-party data; after all, first-party cookies aren’t going away anytime soon. You may also create personalization and consumer targeting without invading user privacy by using technologies like Google’s Privacy Sandbox or Federated Learning of Cohorts (FLoC). CRM systems, polls, and interactive content will all play a bigger role in marketing success in the future.
Modified Influencer Marketing
Influencer marketing has evolved over time; one example is the recent shift toward micro-influencers and their more engaged fans. The broad deployment of artificial intelligence will be the next major development. You can use the technology for everything from influencer identification to performance influencer marketing. A.I. can watch and assess millions of influencer videos and other information in ways that humans can’t. You only pay for conversions and sales influencers generate. Hence, return on investment is virtually guaranteed.
Many businesses are turning to chatbots to help automate customer care demands and improve efficiency when dealing with consumer inquiries via social media, email marketing, and other online platforms. Chatbots can respond to consumer questions with little to no human intervention on the part of the organization.
Customers will want to interact with your organization more regularly if you use chatbots to provide them with a tailored and entertaining experience.
To improve client interactions on the web, businesses of all sizes will need to incorporate chatbots into their digital marketing plan by 2022.
There are 5.11 billion unique mobile users in the world.
Mobile commerce sales will account for more than half of all e-commerce sales by 2021.
80% of internet users access it through their mobile phones.
All these stats serve as a stark reminder to all organizations that their marketing, sales, and communications strategies must all be mobile-first.
Here are some ways you can proceed with mobile-first marketing.
- AMP (accelerated mobile pages), which makes content load faster on smartphones and tablets.
- A responsive design for your website or app so that clients with any device type may simply access the content you provide.
- Mobile marketing methods can be as basic as adapting the look of your website to fit smaller displays or developing a separate app with your company’s information that can be downloaded on mobile phones and tablets.
Mobile-first marketing will be one of the prominent digital marketing trends in 2022. So, prioritize the mobiles in your marketing to be future-ready.
Nearly a third of those polled indicated that a positive customer experience was more important than other considerations.
It’s about a lot more than just the user experience (UX). It’s easy to believe that creating an easy-to-navigate app or website will make all the difference, but this is merely tactical. Branding and marketing, as well as your lead-to-cash and trouble-to-resolve journeys, all contribute to CX. The ultimate goal of this increased focus on CX is to advocate your product/services without being promotional. So, embed customer experience in your marketing to take the benefit of this 2022 marketing trend.
Businesses cannot afford to focus solely on one channel; they must have an integrated strategy that allows them to develop content for each platform while keeping their brand voice. Websites, retail storefronts, mail order catalogs, direct mail, email, mobile, and other indirect and direct communication channels are used in multichannel marketing.
Multichannel marketing is critical because you must be present where your clients are. And they’re all over the place. So, invest in multichannel marketing to host a smooth pathway for the customer’s buyer journey across the channels and facilitate sales.
Marketing automation allows marketers to automate operations and spend less time on repetitive tasks, making their digital marketing strategy more effective and productive. You can use the marketing automation tools for research, managing social media, compiling data, scheduling, etc.
So, marketing automation will be a marketing trend in 2022 because it will save the time of marketers that will be used for other important marketing operations.
No Hard-Sell Marketing
Most Americans see between 4,000 and 10,000 ads every day. It’s no surprise that consumers have become desensitized to direct sales practices. In fact, when brands pressurize individuals to make a purchase, they go into protective mode. Instead of hard-selling your products or services, inform your customers about why they need your help. It has to be about their convenience, and you have to show that you can help.
Hard selling is getting less and less effective. Instead of establishing hard-selling methods, concentrate your efforts on discovering ways to provide convenience and educate your audience.
These are the 2022 digital marketing trends you can anticipate. You must prepare your business for these to stay on top of the trends and generate profitable business.
Good Luck Growing!
Gajendra Singh Rathore is a digital marketing expert and associated with a digital marketing agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world.